Month: October 2026

Placer.ai: AM/FM Radio Campaign Drives Significant Increase In Holiday Foot Traffic For A Major Retailer Is it possible to measure the foot traffic impact of an AM/FM radio advertising campaign on a major retailer’s holiday promotion? If you are location analytics firm Placer.ai, the answer is yes! A retailer ran a radio campaign for Valentine’s…

Xperi’s DTS AutoStage: Major Advancement In AM/FM Radio Ratings With Daily In-Car Audience Measurement From 7 Million Vehicles Exciting news for small market broadcasters! Xperi’s DTS AutoStage is now reporting in-car AM/FM radio audiences in over 300 local U.S. markets from 7 million vehicles. In a first for the radio industry, the new data includes…