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May 2023 Local Sales Insight
AM/FM Radio Ratings Overtake TV Among Persons 18-49 For The First Time In Media History Four years ago, Duncan Stewart, Director of Research, Technology, Media & Telecommunications at Deloitte, made a surprising forecast. By 2025, he predicted, AM/FM radio audiences would overtake TV among 18-34s. Stewart’s prediction occurred four years early. Last year, Nielsen’s Total…
