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March 2022 Local Sales Insight
AM/FM Radio Is Overtaking Traditional TV As More Americans Turn To Streaming Three years ago, Duncan Stewart, Director of Research with Deloitte’s Technology, Media, and Telecommunications Practice, made a surprising forecast. By 2025, he predicted that AM/FM radio audiences would overtake TV among Millennials. Stewart’s prediction occurred four years early. Among persons 18-34, AM/FM…
