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December 2021 Local Sales Insight
Now Is The Time: Reach Voters With AM/FM Radio Kantar’s Campaign Media Advisory Group (CMAG) projects a $7.8 billion political ad spend for the midterm season across local broadcast TV, local cable/satellite, AM/FM radio, digital, and OTT. Steve Passwaiter, Vice President and General Manager, of CMAG says their forecast “represents a solid increase from the 2018 midterms,…