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April 2021 Local Sales Insight
AM/FM Radio Makes Newspaper Ads Better: How Shifting A Portion Of The Print Budget To AM/FM Radio Generates Impressive Reach And Impact Although many decision makers are still newspaper readers, with the rise of digital and social media, some Americans no longer think of print as a first destination for information. For advertisers who have…
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March 2021 Local Sales Insight
Reach The Passive Job Seeker With AM/FM Radio The COVID-19 pandemic touched America across all facets of life with a significant impact on the employment. A new national study of 969 respondents fielded by MARU/Matchbox this February found that over one in five (22%) of people who are out of work cite COVID-19 as…